Anyway, back to the brand. I am not paid for anything I salute here on the blog, I'm just passing along something I found to be really really good. Peanut Butter & Co. ! I like the founders story...and these folks are do-gooders too, even better.
About the Peanut Butter Guy
Lee Zalben is the founder and president of New York City's world famous Peanut Butter & Co., and the man behind "gourmet peanut butter." Lee grew up in Philadelphia eating a lot of peanut butter. And while an under-graduate student at Vassar College, he always won the fierce competitions he and his friends held for the wackiest but best-tasting peanut butter sandwich during late night study breaks. It was then where the idea of opening a peanut butter sandwich shop sprouted.
After college, Lee worked in advertising and publishing but he never forgot his dream of opening a peanut butter sandwich shop. While walking in Greenwich Village one day, he spotted a vacant storefront near NY University. Quitting his job the next day, the 26-year old entrepreneur-to-be started developing a business plan for his dream shop. On December 21, 1998, the vacant storefront became the Peanut Butter & Co. Sandwich Shop, offering not just various kinds of peanut butter sandwiches like The Elvis and Pregnant Lady but also peanut butter in newfangled flavors like Dark Chocolate Dreams and Cinnamon Raisin Swirl.
It was only a matter of time when people started clamoring to take the peanut butter home. Today, Peanut Butter & Co. is sold in ten delicious flavors in over 10,000 stores around the country and in Canada, the U.K., Japan, and Hong Kong. And the sandwich shop has turned into a pilgrimage site for many peanut butter lovers all over the world. Lee's dream to open a peanut butter sandwich shop did not just become a reality, but he also created the market for specialty peanut butter.
My favorite flavor so far... and it is DREAMY delicious.


What a find! Sounds and looks so delicious that I'm glad I had a PB sandwich with my soup for lunch!...:)JP
ReplyDeleteOMG.....i need this in an IV in both arms !!!
ReplyDeletexo
Great story I love peanut butter anyway u put it. I will have to try this brand. I would talk more but I'm going to store to find this thanks :)haha
ReplyDeleteI just had my peanut butter fix 5 minutes ago! Right out of the jar! I have my own jar
ReplyDeleteI LOVE peanut butter and eat it almost daily! I only like the natural brands will have to try it!
ReplyDeleteI never heard of this brand before. I'm betting Woodmans might carry it here. Good story behind it, too. Love the way you eat it right out of the jar with chocolate for a dipper! xo Diana
ReplyDeleteI'll have to take a look and see if I can find it! My favorite way is right out of the jar...dipped with a chocolate bar!
ReplyDeleteLove my peanut butter! Just ask my hips how much!
ReplyDeleteBrenda
What a story. I have never heard of this brand. I will have to look for it.
ReplyDeleteOMG Yum!!! Probably not available up here because the population is so thin...BUT I am looking for this when I next visit my Mom in Keene, NH!!! YUM!
ReplyDeleteI've never heard of this, sounds great!
ReplyDeleteI LOVE peanut butter on apples! Also, PB and banana sandwiches, PB on saltines and just plain, on a spoon.
I love peanut butter. I go to a knitting group once or twice a week and usually take a pb&j. Takes me back to grade school. Now I shall google.
ReplyDeleteCarol
No, but my husband is. Great find Karen.
ReplyDeleteSam
When I eat bread, I LOVE peanut butter and fried egg sandwiches. Sounds so crazy, but it's awesome.
ReplyDeleteI'm with MsA on this; pnut butter and nanner sandwiches!
ReplyDeleteJust love hearing about young people realizing their dreams; thanks for sharing this one.
Have a wonderful day. I'm off to babysit the littles. :)
Now why didn't I think of this? Genius! :)
ReplyDeleteNow why didn't I think of this? Genius! :)
ReplyDeleteYup. I adore peanut butter on apple, too!
ReplyDeletexo, Cheryl